{"id":3059,"date":"2018-07-22T22:54:28","date_gmt":"2018-07-22T22:54:28","guid":{"rendered":"https:\/\/luciadesu.com\/lucia-de-su\/history\/"},"modified":"2018-07-26T08:47:42","modified_gmt":"2018-07-26T08:47:42","slug":"story","status":"publish","type":"page","link":"https:\/\/luciadesu.com\/en\/luciadesu\/story\/","title":{"rendered":"STORY"},"content":{"rendered":"<p>[vc_row][vc_column column_bg_color=&#8221;rgba(123,106,88,0.83)&#8221; column_animation=&#8221;fadeInLeft wow&#8221; animation_duration=&#8221;1.5s&#8221; animation_delay=&#8221;0.5s&#8221;][vc_custom_heading text=&#8221;THE STORY&#8221; font_container=&#8221;tag:h1|font_size:35|text_align:center|color:%23e2bf34&#8243; google_fonts=&#8221;font_family:Quicksand%3A300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243; column_bg_color=&#8221;rgba(226,191,52,0.83)&#8221;][vc_single_image image=&#8221;7&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_single_image image=&#8221;1764&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;1782&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; column_bg_color=&#8221;rgba(123,106,88,0.83)&#8221;][vc_custom_heading text=&#8221;LUC\u00cdA DE SU&#8221; font_container=&#8221;tag:h1|font_size:24|text_align:center|color:%237b6a58&#8243; google_fonts=&#8221;font_family:Quicksand%3A300%2Cregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css_animation=&#8221;lightSpeedIn&#8221; css=&#8221;.vc_custom_1525542057618{background-color: #e2bf34 !important;}&#8221;][vc_empty_space][vc_column_text]<\/p>\n<p style=\"padding-left: 30px; padding-right: 30px; text-align: justify;\"><span style=\"color: #ffffff;\">Lucia de Su\u00f1er Machado was born in the Island of Tenerife and spent much of her life travelling around the world.<\/span><br \/>\n<span style=\"color: #ffffff;\">She Currently resides in the Canary Islands, where she produces a part of her fashion collections, developing the dissemination of ethnic and cultural values, developing projects of public interest at an institutional level.<\/span><br \/>\n<span style=\"color: #ffffff;\">Today the brand LUCIA DE SU disseminates and promotes cultural elements within the context of fashion and accesories.<\/span><br \/>\n<span style=\"color: #ffffff;\">This trajectory began due to the passion for art, through the management of contemporary art galleries, which cristalized her sensitivity towards ethnic particularities.<\/span><br \/>\n<span style=\"color: #ffffff;\">After graduating in Art and Antiquariat, she began to collaborate with contemporary galleries such as ISY Brachot in Brussels, Jorge Alcolea and Nieves Fern\u00e1ndez in Madrid, Leyendecker in Tenerife, Cleto Polcina in Rome, and was director of the contemporary art galleries KU of Ibiza.<\/span><br \/>\n<span style=\"color: #ffffff;\"Later, the designs of the great Italian jewelers crossed her way, stoking her interest in fashion. The mixture of these two worlds became intertwined in her trajectory, leading her to specialize in the search for particularities used in ethnic cultures and their transformation into Westernized fashion. Respecting the principles and values \u200b\u200bof each element, the designs contribute to Western culture and teaches us many unknown realities.<\/span><br \/>\n<span style=\"color: #ffffff;\">This is how the brand LUCIA DE SU emerged, which created not only clothes but also accessories; bags, towels, sandals and jewelry.<\/span><br \/>\n<span style=\"color: #ffffff;\">In her first collection she uses an ancestral fabric from Africa called KANGA that wraps the bodies of the African woman. These fabrics are made of bright colors, original designs, genuine prints and represent small works of art themselves.<\/span><br \/>\n<span style=\"color: #ffffff;\">Each KANGA has a phrase stamped on it, a proverb written in Ki-Swahili and according to its meaning the KANGA will be used at different and special moments of a woman&#8217;s life.<\/span><br \/>\n<span style=\"color: #ffffff;\">KANGA is the main mean of expression for women in West Africa. A woman personally follows the integral process for the realization of the KANGA, from the search for materials, to design, production and distribution.<\/span><br \/>\n<span style=\"color: #ffffff;\">Following the investigation of the African ancestral fabrics, Lucia travels the African continent promulgating the variety of fabrics of each place in her catwalks, revealing the cultural treasure of Africa.<\/span><br \/>\n<span style=\"color: #ffffff;\">The Kenyan woman was able to communicate her thoughts and ideas since 1800 through the KANGAS they wore, long before the European woman could express her ideas publicly. Above all, these messages were accepted and respected. Today LUCIA DE SU, a conceptual artist from the Canary Islands, is making European fashion from the originality and origin of African culture.<\/span><br \/>\n<span style=\"color: #ffffff;\">Teaching the world the beauty of the African ancestral culture, being each fabric unique and handmade.<\/span><br \/>\n<span style=\"color: #ffffff;\">Dressing this culture, with our own message, we are not only differentiating ourselves from the global standards of the fashion world, but we are part of this great social work giving jobs to the African continent.<\/span><br \/>\n<span style=\"color: #ffffff;\">This initiative was awarded by UNESCO for promoting the Heritage of Ancestral Cultures.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_custom_heading text=&#8221;PHYLOSOPHY&#8221; font_container=&#8221;tag:h1|font_size:24|text_align:center|color:%237b6a58&#8243; google_fonts=&#8221;font_family:Quicksand%3A300%2Cregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css_animation=&#8221;lightSpeedIn&#8221; css=&#8221;.vc_custom_1525542070251{background-color: #e2bf34 !important;}&#8221;][vc_empty_space][vc_column_text]<\/p>\n<p style=\"padding-left: 30px; padding-right: 30px; text-align: justify;\"><span style=\"color: #ffffff;\">The fabric whose purpose was eminently practical, utilitarian, and whose use does not refer only to clothing, but to objects of daily life and of the home, has undoubtedly a cultural meaning because it illustrates the way in which people are related with their surroundings and conceive the world; It embodies an aesthetic tradition and also synthesizes the evolution of that vision and its perception of itself.<\/span><br \/>\n<span style=\"color: #ffffff;\">Through the art of weaving &#8211; one of the first human activities &#8211; each culture shows its identity, its structure, the evolution of its technical knowledge, the way in which the community is organized and the people are related.<\/span><br \/>\n<span style=\"color: #ffffff;\">Thus, the woven object can be considered part of a non-verbal language through which the person who uses it communicates to others not only what culture it belongs to, making its identity visible, but also the role it must play -or chooses to play- in given culture, its links with the past and also its hopes for the future.<\/span><br \/>\n<span style=\"color: #ffffff;\">In this sense, the fabric that is elaborated by a specific culture following patterns, designs and ancestral knowledge, has a material tangible dimension  which is given by the capacity of said culture to become visible in what it weaves. Now, they also have an immaterial, intangible dimension, which implies, figuratively, a way of being peculiar and unrepeatable. Making a fabric is not a mechanical act, devoid of meaning, but a profoundly symbolic act that entails a way of contemplating life, of creating, in which each thread, or each piece of cloth, each stitch has its meaning, tells a story and connects with a mythical space where the sacred is often present.<\/span><br \/>\n<span style=\"color: #ffffff;\">From this point of view, knowledge and protection of the ancestral tissues of each town can undoubtedly help to understand the richness of its history and its cultural diversity. On the other hand, the preservation of both the material and immaterial dimensions of those fabrics that many people continue to elaborate will serve to keep their cultural heritage alive. This is undoubtedly a matter of vital importance in an era in which the standardization of culture threatens to destroy one&#8217;s identity, the only place from which the relationship with others, transformations and the search for new opportunities makes sense.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column column_bg_color=&#8221;rgba(123,106,88,0.83)&#8221; column_animation=&#8221;fadeInLeft wow&#8221; animation_duration=&#8221;1.5s&#8221; animation_delay=&#8221;0.5s&#8221;][vc_custom_heading text=&#8221;THE STORY&#8221; font_container=&#8221;tag:h1|font_size:35|text_align:center|color:%23e2bf34&#8243; google_fonts=&#8221;font_family:Quicksand%3A300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInLeftBig&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243; column_bg_color=&#8221;rgba(226,191,52,0.83)&#8221;][vc_single_image image=&#8221;7&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_single_image image=&#8221;1764&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;1782&#8243;.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3011,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STORY - LUCIA DE SU<\/title>\n<meta name=\"description\" content=\"Historia y trayectoria de la dise\u00f1adora Luc\u00eda de Su\u00f1er, creadora de la l\u00ednea de moda LUCIA DE SU.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luciadesu.com\/en\/luciadesu\/story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STORY - LUCIA DE SU\" \/>\n<meta property=\"og:description\" content=\"Historia y trayectoria de la dise\u00f1adora Luc\u00eda de Su\u00f1er, creadora de la l\u00ednea de moda LUCIA DE SU.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luciadesu.com\/en\/luciadesu\/story\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Luciadesu.oficial\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-26T08:47:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@luciadesu1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/luciadesu.com\/#organization\",\"name\":\"LUCIA DE SU\",\"url\":\"https:\/\/luciadesu.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/luciadesu\/\",\"https:\/\/www.facebook.com\/Luciadesu.oficial\/\",\"https:\/\/twitter.com\/luciadesu1\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/luciadesu.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/luciadesu.com\/wp-content\/uploads\/2018\/04\/ms-icon-70x70-1.png\",\"contentUrl\":\"https:\/\/luciadesu.com\/wp-content\/uploads\/2018\/04\/ms-icon-70x70-1.png\",\"width\":70,\"height\":70,\"caption\":\"LUCIA DE SU\"},\"image\":{\"@id\":\"https:\/\/luciadesu.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/luciadesu.com\/#website\",\"url\":\"https:\/\/luciadesu.com\/\",\"name\":\"\",\"description\":\"LUCIA DE SU\",\"publisher\":{\"@id\":\"https:\/\/luciadesu.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/luciadesu.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/luciadesu.com\/en\/luciadesu\/story\/#webpage\",\"url\":\"https:\/\/luciadesu.com\/en\/luciadesu\/story\/\",\"name\":\"STORY - LUCIA DE SU\",\"isPartOf\":{\"@id\":\"https:\/\/luciadesu.com\/#website\"},\"datePublished\":\"2018-07-22T22:54:28+00:00\",\"dateModified\":\"2018-07-26T08:47:42+00:00\",\"description\":\"Historia y trayectoria de la dise\u00f1adora Luc\u00eda de Su\u00f1er, creadora de la l\u00ednea de moda LUCIA DE SU.\",\"breadcrumb\":{\"@id\":\"https:\/\/luciadesu.com\/en\/luciadesu\/story\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/luciadesu.com\/en\/luciadesu\/story\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/luciadesu.com\/en\/luciadesu\/story\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/luciadesu.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LUCIA DE SU\",\"item\":\"https:\/\/luciadesu.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"STORY\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"STORY - LUCIA DE SU","description":"Historia y trayectoria de la dise\u00f1adora Luc\u00eda de Su\u00f1er, creadora de la l\u00ednea de moda LUCIA DE SU.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luciadesu.com\/en\/luciadesu\/story\/","og_locale":"en_US","og_type":"article","og_title":"STORY - LUCIA DE SU","og_description":"Historia y trayectoria de la dise\u00f1adora Luc\u00eda de Su\u00f1er, creadora de la l\u00ednea de moda LUCIA DE SU.","og_url":"https:\/\/luciadesu.com\/en\/luciadesu\/story\/","article_publisher":"https:\/\/www.facebook.com\/Luciadesu.oficial\/","article_modified_time":"2018-07-26T08:47:42+00:00","twitter_card":"summary_large_image","twitter_site":"@luciadesu1","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/luciadesu.com\/#organization","name":"LUCIA DE SU","url":"https:\/\/luciadesu.com\/","sameAs":["https:\/\/www.instagram.com\/luciadesu\/","https:\/\/www.facebook.com\/Luciadesu.oficial\/","https:\/\/twitter.com\/luciadesu1"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/luciadesu.com\/#\/schema\/logo\/image\/","url":"https:\/\/luciadesu.com\/wp-content\/uploads\/2018\/04\/ms-icon-70x70-1.png","contentUrl":"https:\/\/luciadesu.com\/wp-content\/uploads\/2018\/04\/ms-icon-70x70-1.png","width":70,"height":70,"caption":"LUCIA DE SU"},"image":{"@id":"https:\/\/luciadesu.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/luciadesu.com\/#website","url":"https:\/\/luciadesu.com\/","name":"","description":"LUCIA DE SU","publisher":{"@id":"https:\/\/luciadesu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luciadesu.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/luciadesu.com\/en\/luciadesu\/story\/#webpage","url":"https:\/\/luciadesu.com\/en\/luciadesu\/story\/","name":"STORY - LUCIA DE SU","isPartOf":{"@id":"https:\/\/luciadesu.com\/#website"},"datePublished":"2018-07-22T22:54:28+00:00","dateModified":"2018-07-26T08:47:42+00:00","description":"Historia y trayectoria de la dise\u00f1adora Luc\u00eda de Su\u00f1er, creadora de la l\u00ednea de moda LUCIA DE SU.","breadcrumb":{"@id":"https:\/\/luciadesu.com\/en\/luciadesu\/story\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/luciadesu.com\/en\/luciadesu\/story\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/luciadesu.com\/en\/luciadesu\/story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/luciadesu.com\/en\/"},{"@type":"ListItem","position":2,"name":"LUCIA DE SU","item":"https:\/\/luciadesu.com\/en\/"},{"@type":"ListItem","position":3,"name":"STORY"}]}]}},"_links":{"self":[{"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/pages\/3059\/"}],"collection":[{"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/comments\/?post=3059"}],"version-history":[{"count":4,"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/pages\/3059\/revisions\/"}],"predecessor-version":[{"id":3252,"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/pages\/3059\/revisions\/3252\/"}],"up":[{"embeddable":true,"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/pages\/3011\/"}],"wp:attachment":[{"href":"https:\/\/luciadesu.com\/en\/wp-json\/wp\/v2\/media\/?parent=3059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}